Chula Vista is turning to residents and local retailers to tackle a pressing concern: youth access to tobacco. The city has launched two anonymous surveys to gather firsthand input on how tobacco products are used, marketed, and sold throughout the community.
City officials said the information will help them better understand what residents are seeing in their neighborhoods and how local businesses are navigating the sale and regulation of tobacco products.
The initiative is part of Chula Vista’s broader effort to strengthen prevention strategies and ensure that local tobacco policies reflect the needs of both the public and small businesses.
Officials note that the surveys will capture real-world insight from people who interact with these issues daily — whether as parents, neighbors, or store owners.
For example, the Community Survey asks residents to share their experiences with tobacco use in their neighborhoods, including how accessible they believe tobacco products are and whether they have noticed marketing near schools, parks, or other youth-centered areas.
The survey also gives residents a chance to voice any health-related concerns related to tobacco. City staff say this feedback helps them understand where outreach, education, or policy adjustments might be needed.
The Retailer Survey focuses on the business side of tobacco access. It asks local stores about tobacco sales, product sourcing, awareness of licensing requirements, experiences with attempted underage purchases, and whether they have seen an increase in nearby tobacco sellers.
That information will help the city assess whether certain areas may be becoming oversaturated with retailers. By comparing responses from residents and businesses, officials hope to create a clearer picture of tobacco-related challenges in Chula Vista.
Both surveys are anonymous and open through Friday, Dec. 19.
“Protecting the health of our children is one of our most important responsibilities,” according to Mayor John McCann. “In Chula Vista, we are committed to keeping tobacco products out of young hands so every child can grow up safe, healthy, and ready to thrive. This survey will help us gather feedback from our community and small business owners so we can work together to reduce youth tobacco use and keep our kids safe.”
Officials said the survey results will help guide future programs and policies aimed at encouraging responsible tobacco use, reducing youth access, and supporting healthier neighborhoods.
“These surveys are an important tool in developing informed, effective strategies that improve the overall well-being of our community,” according to Councilmember Cesar Fernandez. “Input from residents and retailers will help us understand community concerns and ensure our policies strengthen youth access prevention efforts.”
The initiative supports the city’s ongoing work to ensure that tobacco regulations remain evidence-based, effective, and responsive to the needs of residents and local businesses.
