Armando Rodriguez was hired by National City Chamber of Commerce July 29 to serve as the chamber’s new marketing director.
As the marketing director, Rodriguez,38, is responsible for conducting more outreach for the chamber, create more marketing opportunities for local businesses and increase membership for the chamber.
He said as part of his duties, he wants to enhance collaboration between all the chamber businesses.
“It’s key to create a base of businesses for a world to work and share information with each other to grow and to activate themselves,” Rodriguez said.
Rodriguez said the chamber has a lot of room for growth. He said a goal of his, is to increase chamber membership.
Currently about 600 businesses are members of the chamber; Rodriguez said there is potential to add more as there are about 2,400 businesses in the city.
National City Chamber of Commerce President and CEO Jacqueline Reynoso said Rodriguez has what it takes to help the chamber and the many businesses in National City to succeed.
“Armando brings a fresh perspective to marketing National City and our business base,” she said. “From the first day I met him, I was drawn by his enthusiasm and passion to help small businesses thrive.”
Reynoso added that Rodriguez is a tremendous asset for the chamber.
Rodriguez was selected for the job over 28 other applicants.
Rodriguez knows first hand the importance of small business. He owns San Diego Media Group, which focuses on media buys, marketing, production and consulting.
Rodriguez said San Diego Media Group is an independent business that is a member of National City’s Chamber of Commerce.
The Chula Vista High School alum spent the last five years as the event coordinator for Fiesta del Sol San Diego, a two-day street festival in Logan Heights that celebrates the history, diverse cultures, and civic engagements of the people of San Diego.
Rodriguez said he knows in order to get the job done, it is going to take a lot of patience.
“It takes time, it takes commitment, it take persistence,” he said.
Rodriguez succeeds marketing coordinator Michelle Luna, who left the chamber to attend law school on a full-time basis.
Reynoso said because of Rodriguez’s vast experience, the chamber changed the marketing coordinator position into marketing director.
Both Rodriguez and Reynoso declined to state Rodriguez’s annual salary.
He is a graduate of San Diego State University.